1. Twelve taps to write down “dentist, thursday.” One — AI Enhanced Tasks & Reminders Self-initiated 2026 What changed I dug up 46 screens from a dead 2014 android app that had geofenced reminders before anyone else did — buried under a form that cost twelve interactions. Rebuilt it so you say the sentence and the app proposes the structure. Twelve interactions down to one. Countable straight off the original screens. Heuristic auditAI interaction modelDesign systemFigma prototype AI-First
2. Airbnb hands you four hundred rooms. Not one of them is a decision. StayOS — AI-First Trip Organiser Self-initiated R&D 2026 What changed Filters are just the site making you do its job. So i killed them. One sentence of intent in, three explained proposals out — forty-one stays scanned, what you gain and what you give up stated out loud. 16 screens, a deployed prototype, 85 wired interactions. Product strategyUX architectureAI interaction designPrototype AI-First
3. Hundreds of emails a day. The one that said “you've been hacked” was buried. Workflow Automation System Agency operations Gmail · Zapier · OpenAI · ClickUp WA What changed An agency running dozens of client sites was drowning in wordfence alerts, downtime pings and real client mail — all in one inbox. I put an AI triage layer in the middle. Every email gets classified, then routed: archive, comment on the existing task, or a whatsapp alert in seconds. The inbox became a dashboard. Systems designAI classificationOps automationNo-code pipeline AI-First
4. A lab tech tabbing between three screens to log one patient's results. At speed. In a hospital. Lab Information System Healthcare / clinical Enterprise redesign What changed The legacy system worked fine right up until it was busy. Split screens, no hierarchy, and save states you had to guess at — in a place where guessing has consequences. One unified workspace, visible auto-save, inline validation on medical entries. Roughly 30–40% off data-entry time and new staff stopped needing a babysitter. UX researchInformation architectureComponent systemFigma Product UX
5. You're about to hand a stranger a $3,000 drone. Talk yourself into it. Drone Share Peer-to-peer marketplace Renters · owners · admin What changed High-value rentals live and die on trust, and trust is a UX problem before it's a legal one. Two parallel journeys — renters and owners — sharing messaging, orders and reviews. Licence and identity checks sit inside the booking flow instead of after it, plus a fleet dashboard so owners always know where their gear is. Multi-sided UXBooking flowsDashboardsTrust design Product UX
6. Circling the block for twenty minutes while an empty driveway sits two streets over. ParkSwift Two-sided marketplace Drivers · hosts PS What changed Parking is a spatial problem, so a list view was never going to cut it. Map-first discovery with the grid synced to it, filters that answer real questions (price, duration, features), and a reservation flow that validates availability before it takes your money. Hosts get their own side: listings, pricing, bookings, messages. Map UXIA restructureReservation flowHost tooling Product UX
7. An art marketplace where the interface kept standing in front of the art. Flo'ence — Product Mobile app With EWS · Flutter team What changed Artists, galleries and buyers all wanted different things from the same screens, and nobody buys a $4,000 canvas they can't touch without a lot of reassurance. So the UI got out of the way — artwork as the primary interface element, progressive disclosure for everything else, and a design system tight enough that the flutter devs never had to guess a value. UX strategyDesign systemTrust designDev collaboration Product UX
8. Finance sites either drown you in data or say absolutely nothing. Both feel cheap. Bester Capital Investment / high-end UX + frontend, with Web Vitals What changed This one was never about dashboards. High-net-worth investors decide how they feel about you in about four seconds, so i built it as a scroll-based cinematic sequence — each section revealing one more layer of the brand, minimal copy, controlled transitions, no UI noise. Perception-first, and the code stayed clean enough to stay fast. Perception-first UXFrontend buildjQuery motion2017 Build
9. Enterprise VR is a hardware maze, and the person signing the check isn't technical. IGIVU — Extended Reality Platform Enterprise XR Adobe · Liberty Global · BCG What changed Nobody adds enterprise XR to a shopping cart, so the whole ecommerce model was the wrong shape. I rebuilt the journey as discovery → consideration → consultation: a multi-step quote flow that captures intent, requirements and readiness, feeding qualified leads instead of tyre-kickers. Device provisioning, kiosk setup and lifecycle management run behind it. UX strategyPlatform architectureLead qualificationWordPress build Build
10. European rail freight law is written for lawyers. It's needed by people loading trains. BahnVerstand.Ch Knowledge platform With SEO.LA What changed GCU/AVV regulations, damage claims, liability — dense, scattered, and expensive to get wrong. I turned it into a membership knowledge platform: tiered access, expert library, recorded sessions, workshop bookings and ECM courses, all multilingual for european stakeholders. Content, training and consulting on one rail instead of three. Content architectureMembership systemE-commerceMultilingual Build
11. A rescue org running real emergencies on a site that crawled on a phone in a parking lot. Stray Cat Alliance Nonprofit / animal welfare With SEO.LA What changed This stopped being a website job about ten minutes in. Adoption and fostering data lived in disconnected workflows, field volunteers were on bad mobile connections, and the whole thing wasn't built to scale nationally. I rebuilt the core databases, cut the load time, and restructured around three actions people actually take under stress: adopt, foster, donate. Scannability-first UXDatabase rebuildPerformanceDonor journeys Build
12. Tour dates were being updated by hand-editing html. Sold out, presale, cancelled — all of it, manually. Upcoming Concerts — WordPress Plugin Custom plugin With SEO.LA What changed Every off-the-shelf events plugin was three times the weight for a third of the fit. So i wrote one. Custom post type, proper data model for dates, venues and ticket states — shows retire themselves the morning after, presales and cancellations handled by logic instead of memory. The media manager stopped touching code entirely. Plugin developmentData modellingEditor UXPerformance Build
13. Every engineering logo is a gear. Every single one. MGH Engineering / industrial Identity system MGH What changed Their buyers are contractors and decision-makers, not consumers — they're buying capability, not charm. So the mark got built rather than drawn: solid letterforms, tight spacing, zero decoration. It reads engraved on a metal plate, printed on a proposal cover, and stencilled on the side of a truck. Same mark, no compromises. PositioningLogo designTypographyReal-world application Mark
14. Too herbal and nobody believes it works. Too clinical and nobody feels better. Curaleaf Pain relief / alt medicine Identity + packaging CL What changed People in pain don't buy relief, they buy confidence in relief. The answer was a leaf that's geometric instead of organic, sitting in a circular badge that reads like a certification seal. Medical-grade green, slightly desaturated so it stops looking like a health-store own-brand. Survives single-colour printing and still works as an app icon. Brand strategyLogo designColour systemPackaging Mark
15. Another software logo with a globe and a blue gradient. EWS Software & technology Identity system EWS What changed In tech, simplicity is how you signal intelligence — clever logos read as insecure. This one is built from single-line geometry at one stroke weight, so the mark behaves like a design system instead of a picture: the same line logic extends into icons, diagrams and product visuals. Flat colour, no trend to age out of. Custom letterformsMonoline systemScalabilityDesign language Mark
16. Art platforms brand themselves with paintbrushes. Then it hits a 40-pixel app icon and dies. Flo'ence — Identity Art marketplace Icon-first identity FL What changed The brand isn't about showing art — it's about the movement of art between creators and collectors. One continuous flowing form, rounded enough to be approachable, controlled enough to behave like a system element. Teal-to-blue gradient for creative energy without chaos. Designed icon-first, then scaled up, never the other way round. Abstract markGradient systemApp iconPositioning Mark

Nothing in that bucket yet. Try everything.