Nine Problems. And What I Did About Them.

Nobody hires a designer because they want a design.
they hire one because something is broken, expensive, or embarrassing.
so that’s how this page is written

The problem first, my name second.

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9 projects · one person · no handoffs

  1. Twelve taps to write down “dentist, thursday.” One — AI Enhanced Tasks & Reminders Self-initiated 2026 What changed I dug up 46 screens from a dead 2014 android app that had geofenced reminders before anyone else did — buried under a form that cost twelve interactions. Rebuilt it so you say the sentence and the app proposes the structure. Twelve interactions down to one. Countable straight off the original screens. Heuristic auditAI interaction modelDesign systemFigma prototype AI-First
  2. Airbnb hands you four hundred rooms. Not one of them is a decision. StayOS — AI-First Trip Organiser Self-initiated R&D 2026 What changed Filters are just the site making you do its job. So i killed them. One sentence of intent in, three explained proposals out — forty-one stays scanned, what you gain and what you give up stated out loud. 16 screens, a deployed prototype, 85 wired interactions. Product strategyUX architectureAI interaction designPrototype AI-First
  3. Hundreds of emails a day. The one that said “you've been hacked” was buried. Workflow Automation System Agency operations Gmail · Zapier · OpenAI · ClickUp What changed An agency running dozens of client sites was drowning in wordfence alerts, downtime pings and real client mail — all in one inbox. I put an AI triage layer in the middle. Every email gets classified, then routed: archive, comment on the existing task, or a whatsapp alert in seconds. The inbox became a dashboard. Systems designAI classificationOps automationNo-code pipeline AI-First
  4. A lab tech tabbing between three screens to log one patient's results. At speed. In a hospital. Lab Information System Healthcare / clinical Enterprise redesign What changed The legacy system worked fine right up until it was busy. Split screens, no hierarchy, and save states you had to guess at — in a place where guessing has consequences. One unified workspace, visible auto-save, inline validation on medical entries. Roughly 30–40% off data-entry time and new staff stopped needing a babysitter. UX researchInformation architectureComponent systemFigma Product UX
  5. You're about to hand a stranger a $3,000 drone. Talk yourself into it. Drone Share Peer-to-peer marketplace Renters · owners · admin What changed High-value rentals live and die on trust, and trust is a UX problem before it's a legal one. Two parallel journeys — renters and owners — sharing messaging, orders and reviews. Licence and identity checks sit inside the booking flow instead of after it, plus a fleet dashboard so owners always know where their gear is. Multi-sided UXBooking flowsDashboardsTrust design Product UX
  6. Circling the block for twenty minutes while an empty driveway sits two streets over. ParkSwift Two-sided marketplace Drivers · hosts What changed Parking is a spatial problem, so a list view was never going to cut it. Map-first discovery with the grid synced to it, filters that answer real questions (price, duration, features), and a reservation flow that validates availability before it takes your money. Hosts get their own side: listings, pricing, bookings, messages. Map UXIA restructureReservation flowHost tooling Product UX
  7. Finance sites either drown you in data or say absolutely nothing. Both feel cheap. Bester Capital Investment / high-end UX + frontend, with Web Vitals What changed This one was never about dashboards. High-net-worth investors decide how they feel about you in about four seconds, so i built it as a scroll-based cinematic sequence — each section revealing one more layer of the brand, minimal copy, controlled transitions, no UI noise. Perception-first, and the code stayed clean enough to stay fast. Perception-first UXFrontend buildjQuery motion2017 Build
  8. Enterprise VR is a hardware maze, and the person signing the check isn't technical. IGIVU — Extended Reality Platform Enterprise XR Adobe · Liberty Global · BCG What changed Nobody adds enterprise XR to a shopping cart, so the whole ecommerce model was the wrong shape. I rebuilt the journey as discovery → consideration → consultation: a multi-step quote flow that captures intent, requirements and readiness, feeding qualified leads instead of tyre-kickers. Device provisioning, kiosk setup and lifecycle management run behind it. UX strategyPlatform architectureLead qualificationWordPress build Build
  9. European rail freight law is written for lawyers. It's needed by people loading trains. BahnVerstand.Ch Knowledge platform With SEO.LA What changed GCU/AVV regulations, damage claims, liability — dense, scattered, and expensive to get wrong. I turned it into a membership knowledge platform: tiered access, expert library, recorded sessions, workshop bookings and ECM courses, all multilingual for european stakeholders. Content, training and consulting on one rail instead of three. Content architectureMembership systemE-commerceMultilingual Build

Strategy, UX, visual, frontend, automation

same person on all nine. that’s the whole pitch.