Context

Category: Music / WordPress Plugin Development

Scope: Product Design, UX, Plugin Development, Data Structuring

In Cllaboration with: SEO.LA

Tools

Upcoming Concerts — WordPress Plugin Case Study

Upcoming Concerts is a custom WordPress plugin developed for managing live events, ticket states, and concert listings through a structured, data-driven system.

The solution replaces manual HTML updates with an automated workflow, enabling seamless handling of upcoming and past events while maintaining performance and usability.

The Challenge

Managing concert data through manual workflows created multiple inefficiencies:

  • Manual updates: Reliance on HTML edits, anchors, and linked sections
  • Complex event states: Handling presales, cancellations, and sold-out logic was inconsistent
  • Workflow inefficiency: Moving events from upcoming to past required manual intervention
  • Poor usability: Existing plugins were too heavy and not suited for non-technical users

My Role

Led the product from concept to implementation:

  • Defined product structure and UX workflows
  • Designed user-friendly input systems for content management
  • Developed the custom WordPress plugin
  • Structured data models for events, venues, and ticket logic
  • Ensured performance optimization and real-world usability

Design Approach

Structured Data Model

Replaced manual content handling with a data-driven system

Custom Post Type for managing upcoming shows

Standardized fields for dates, venues, and ticket states

Enabled reusable and scalable data structures

Automation-First Workflow

Reduced manual effort through intelligent logic

Automatically moved events from upcoming to past

Controlled ticket visibility based on status

Handled presales, cancellations, and availability dynamically

User-Friendly Input System

Designed for non-technical media managers

Contextual fields to reduce cognitive load

Guided inputs to prevent errors

Structured backend experience mapped to frontend output

Lightweight & Performance-Focused

Eliminated dependency on heavy third-party plugins

Optimized database queries and scripts

Ensured fast-loading frontend rendering

Maintained compatibility with existing themes and media

The Outcome

The plugin transformed a manual, error-prone process into a streamlined and reliable system, enabling: