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Context

Category: Music / WordPress Plugin Development

Scope: Product Design, UX, Plugin Development, Data Structuring

In Cllaboration with: SEO.LA

Tools
WordPress Elementor

Upcoming Concerts — WordPress Plugin Case Study

Upcoming Concerts is a custom WordPress plugin developed for managing live events, ticket states, and concert listings through a structured, data-driven system.

The solution replaces manual HTML updates with an automated workflow, enabling seamless handling of upcoming and past events while maintaining performance and usability.

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The Challenge

Managing concert data through manual workflows created multiple inefficiencies:

  • Manual updates: Reliance on HTML edits, anchors, and linked sections
  • Complex event states: Handling presales, cancellations, and sold-out logic was inconsistent
  • Workflow inefficiency: Moving events from upcoming to past required manual intervention
  • Poor usability: Existing plugins were too heavy and not suited for non-technical users
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My Role

Led the product from concept to implementation:

  • Defined product structure and UX workflows
  • Designed user-friendly input systems for content management
  • Developed the custom WordPress plugin
  • Structured data models for events, venues, and ticket logic
  • Ensured performance optimization and real-world usability

Design Approach

Structured Data Model

Replaced manual content handling with a data-driven system

Custom Post Type for managing upcoming shows

Standardized fields for dates, venues, and ticket states

Enabled reusable and scalable data structures

Automation-First Workflow

Reduced manual effort through intelligent logic

Automatically moved events from upcoming to past

Controlled ticket visibility based on status

Handled presales, cancellations, and availability dynamically

User-Friendly Input System

Designed for non-technical media managers

Contextual fields to reduce cognitive load

Guided inputs to prevent errors

Structured backend experience mapped to frontend output

Lightweight & Performance-Focused

Eliminated dependency on heavy third-party plugins

Optimized database queries and scripts

Ensured fast-loading frontend rendering

Maintained compatibility with existing themes and media

The Outcome

The plugin transformed a manual, error-prone process into a streamlined and reliable system, enabling:

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  • Faster event publishing without manual coding
  • Accurate handling of ticket states and event transitions
  • Reduced errors through structured and controlled inputs
  • Scalable management of growing and international event listings
  • Improved site performance with a lightweight solution