Category: Mobile Application (Art Marketplace)
Scope: UX Strategy, UI Design, Design System, Frontend Collaboration
In Cllaboration with: EWS
Flo’ence is a mobile-based art marketplace that connects artists, galleries, and buyers within a unified platform.
The product focuses on simplifying discovery across large art collections while maintaining a strong visual emphasis, ensuring that artwork remains the core of the experience rather than the interface itself.
Designing for a digital art marketplace introduced several key challenges:
Led the product design from strategy to execution:
Positioned artwork as the primary interface element
Minimized UI to reduce distraction
Used progressive disclosure for supporting information
Ensured visual immersion aligned with real gallery behavior
Simplified navigation across large datasets
Introduced clear categorization without deep hierarchy
Reduced interaction steps for browsing and exploration
Maintained consistent and predictable user paths
Addressed hesitation in digital art purchases
Clear artwork details and artist information
Transparent pricing and structured presentation
Integrated secure and reliable transaction flows
Built consistency across multiple user types
Minimal and controlled interface components
Defined spacing, layout, and hierarchy rules
Ensured scalable and consistent experience across screens
The product transformed a complex art marketplace into a focused, intuitive experience, enabling:
